Rooted
Rooted is a tech-free dining experience that encourages guests to be fully present with their food and company. Phones are not allowed at the table, promoting genuine conversation and connection. The space features live music, conversation cards, and private phone booths for emergencies. Rooted focuses on presence, mindfulness, and respect, creating a warm, distraction-free atmosphere.
Three menus were designed to reflect Rooted’s values of simplicity and mindfulness through clean typography and organic textures. A cohesive Instagram page and branded posts were also created to capture the restaurant’s calm, inviting atmosphere and encourage guests to slow down and reconnect.
Color and Typography
Menu Design
Instagram Branding
Chalkboard Mockup