Creature Mark Poster
The goal of this project was to portray the distinctive characteristics and individual personality traits of the animal using design elements such as point, line, and shape. Following the development of the creature mark, we were directed to integrate it into a typographic layout that adheres to the Fibonacci Proportion.
Research
Research began with an immersion in captivating visuals of the chosen animal and its fluid environment. The butterfly fish, with its vibrant hues and graceful demeanor, immediately attracted the imagination. Both tangible and intangible characteristics were explored to enrich the design process.
Sketching
The sketches primarily focused on capturing the elegant flat body of the fish, as well as the graceful curves of its stripes. The goal was to portray these distinctive features in a way that highlights the fish's natural beauty and fluidity.
Digital Iterations
Translating ideas into Adobe Illustrator led to a gradual evolution in approach. Initially, the butterfly fish was depicted using rigid, geometric shapes. Over time, this transitioned to implied, smooth strokes. The challenge of simplifying the fish's overall shape into a structure exuding fluidity and grace was embraced. This shift captured the essence of the butterfly fish in a more organic and dynamic manner, bringing digital representations to life.
Integrating Text and Imagery
Following the completion of the final creature mark, the project's second phase involved integrating it into a poster design employing typography. This phase allowed for an exploration of versatility, with experimentation in typography to seamlessly blend and highlight the presence of the creature mark throughout the poster's composition.
Typographic Composition Experiments
This phase of the project encouraged greater experimentation with typography, particularly focusing on type formatting to convey a specific message. The aim was to articulate the elegance and graceful curves of the fish through typography, emphasizing its inherent beauty. Additionally, attention was drawn to the false eye feature by incorporating a round, geometric typeface.
Color and Typography Study
These colors were selected to highlight the butterfly fish's vibrant yellow hue, making it the focal point against the sea green water, which adds depth and vibrancy to the scene. The dark blue sea grass provides a rich, contrasting backdrop that enhances the fish's brightness and creates a harmonious visual balance with the sea green water, resulting in a cohesive and dynamic color scheme.
Color Iterations
In the color iterations, a range of line weights, textures, and lengths were experimented with to evoke the dynamic movement of ocean foliage. Simultaneously, typography was strategically woven into the design to gracefully guide the viewer's eye across the page in a fluid motion.
Final
For the poster, a blue-green color scheme was chosen to represent the ocean's hue, providing a fitting backdrop for the fish's habitat. To accentuate the fish within this environment, its true colors of vibrant yellow were utilized, ensuring it stands out amidst the aquatic scene. Adding depth and dynamism, ocean foliage was incorporated to evoke movement and immerse the viewers.
